General considerations on how to
start small business
The fundamental questions before you start any small business:
It is the questions for the vehicle that drives you to your business goals. The possible roadmap for you is covered in starting your own business.
1 + 1 is more than 2
Combining the best solutions for success building could form an even more powerful and time saving means to achieve goals, success, business breakthrough or whatever you wish. Free your personal abilities to become a unique problem solver and service provider for a special target group.
The package I describe here is the EKS Strategy + SBI Site Build
The first tool: The EKS® Strategy
The EKS ® Engpaßkonzentrierte Strategie, word by word translation: bottleneck focused strategy) represents a bottleneck concentrated behavioral and guidance strategy by Wolfgang Mewes.
From many consulting organizations it is proven, that the EKS is one of the best strategies on providing an approved method from how to start small business to biggest companies or even improve the situation of employed people.
It is independent of the company-size and power of the users. It only depends, how well you are able to locate your own prerequisites, even without much money. Therefore everybody may use this strategy for its own and others benefit.
A lot of examples show that especially even those companies, that faced insolvency could turn to prosperity by changing their strategy by means of the EKS.
For more than 30 years Wolfgang Mewes, the founder of the EKS has analyzed over thousand successful companies and developed and formulated his teachings based on his findings.
Despite the rapid development of economy in the last decades the 4
principles and 7 Phases of success extracted by Mewes still have their
importance and validity even for the 21st century for how to start
What is Special about the EKS Strategy?
The EKS Strategy offers a fundamentally different goal-setting perspective. It is substantially different from conventional modes of what is called strategic behavior and how to start small business. And it is probably the most effective solution for how to start small business:
The insight that the attempt to directly influence and control profit, money, and turnover needs much more energy and is much less efficient than concentration on those forces that bring about and control material, profit, money, turnover, earnings, yield.
The EKS is looking at the whole instead of inconsiderately grasping at the next quick business chance, thus automatically being and creating a business early warning system too.
The historical and strategic background
A strategy demands to think and act contextually – there´s no place for quick shots. The EKS fully covers the whole spectrum of successful acting by only 4 principles based on findings of the scientist Justus von Liebig.
Once familiar with the work of Justus von Liebig (1803-1873) on "The Discovery of the Minimum Factor", the above mentioned 4 principles of the EKS inevitably lead to the goal, although the path may initially be tedious – however, like precise time management at every moment gives orientation, confidence and structure in progressive work when you start small business.
Why ist this strategy not better known?
The question remains, why is this ingenious strategy not yet widely accepted or better known? It seems quite dumb not to apply such a beneficial behavior. Comparing common and wide spread business approaches in some respect with doping in sports may reveal some insight.
It is evident, that doping is bad, a danger for health and unfair. Nevertheless, many sportsmen/women do it, because their competitor does it eventually too, and the most important event is the very next contest only. However, doping promises fast results. Except for doping, economic misbehavior is much less controlled.
Modern economy often does have a similar bad smell too for men. So many entrepreneurs miss the chance to “risk” time to apply a “soft” strategic principle when they are thinking of how to start small business. They really risk falling from one inherent necessity into the next and thus wasting possibly more time than needed for installment of a helpful strategy.
Staring at statistics and sales curves, putting pressure on sales people and even customers, staring at the own advantage only is inhumane in the literal sense. You would have to apply constant and repeated pressure more than necessary to ensure “success” especially if you start small business.
Power is too needed at the EKS. However, of another, human oriented quality and used for fueling the strategic necessities. Developing a "power of attraction" for a very specific target group is the foundation.
Combined with the effort of finding people that bear a “power of demand”, much less effort is required and the result is much more sustainable than with common methods. Profit is not the objective, but rather the result of these efforts - a substantial difference for how to start small business.
Mewes called this situation the key – lock relation.
However, what normally sounds in the ears of business people:
are not yet familiar, accepted or internalized enough so far as buzz phrases in the business area. However, these words reflect the foundation for the results: money, profit and so on.
Another cause for the sporadic use is, that knowing how to start small business the common way and the the principle alone is insufficient - it is necessary to have a reliable means of implementation as well. So if you want to know how to start a small business you should explore the EKS.
Still being an insider´s tip, unfortunately only a few english
publications exist so far. Please visit A full EKS course.
If the foundation is weak, the best idea will not work. Good will, hard work, and 100% commitment remains without substantial effect. Disappointment will follow.
Putting a project into a greater context, guiding it by a wise plan based on a holistic strategy, success will and must follow and ensures one of the best answers on how to start small business.
However, times are changing
A growing number of authors worldwide state the imperative to leave the own´s interest in favor of the greater whole,that´s the way of how to start small business as demanded by the EKS.
Moreover, this strategy is acknowledged more and more by management
teachings. See Malik-Management
It is too supported by scientific research of nature. See at “Energon Theory” by Hans Hass, for example
Many of the above examples are deduced from science of nature. If we accept, that we are part of nature and natural processes are guiding and determining us, we have the chance to learn a lot from the growth strategies of nature and use them for one´s own ends, if we are thinking of how to start small business.
Looking back to historic thinkers reveals that the baisc principle are already know for a long time:
Starting with Platos´s complaint about a preoccupation with profits and egocentric behavior: "By striving towards the good at others, we promote our own welfare"
Marc Aurel: "Never seeking the best for yourself, but ensuring it for others".
Goethe: "One hand washes the other; if you want to take, then give as well".
Marcuse: "The best way to make yourself happy is to make those around you happy".
These, and many other thinkers, have known for centuries that the
more one offers the environment, the greater one's own success.
The second tool: SBI! Web Marketing Concept
As soon as you have created your raw ideas by applying the first steps of the EKS Strategy you may proceed with an excellent answer for how to start small business – SBI.Site build it! offers much more than a unique web-marketing-concept.
I strongly recommend to fully explore the following:
SBI! makes online business success do-able. Anyone can succeed with an all-in-one process, tools, and guidance.
SBI! is the only product that takes the time to prepare you to build a profitable business, before you jump into building your site. For the beginner, your learning curve will be shorter and you'll bypass any show-stopping errors. For those experienced in site-building, SBI! deepens your level of understanding. No matter who you are, you are guided all the way until you succeed.
Too many non-SBI! sites start without profits being "built into" the
process from DAY 1. It all begins with the right process. Content
Monetize is the underlying, logical and powerful process
that capitalizes upon the fundamental realities of how people use the
C T P M puts you on a solid, profitable business foundation.
SBI! includes domain name analysis, optimization, and registration. You will develop the best name for maximum profitability in your niche. (It's often different than what you had planned.)
PREselling is a concept "invented" by SiteSell, part of the
C T P M process. The concept is simple. As small business people, you do not have a brand name that is known and trusted. So you have to build that before you can monetize. Seems obvious, right? So few people do it, or they don't do it right, online.
SiteSell.com was established by Dr. Ken Evoy in 1997. His series of books have helped hundreds of thousands of entrepreneurs and small businesses. Make Your Content PREsell! and Make Your Words Sell!, formerly books sold by SiteSell, are now free. They are literally the dynamic duo of "Web-writing."
Dr. Evoy realized that the average business person needs more than
some information in books, no matter how good. S/he needs both the
C T P M process and an all-in-one Web site hosting, building and marketing suite of tools that enables them to execute the process flawlessly. To this day, SBI! is unique.
Ken Evoy provides a rare level of dedication to his customers. He's extremely active in the SBI! forums with over 5000 posts to date. He makes a tremendous personal effort to help people succeed and is highly passionate about helping people build businesses online. Anyone who owns SBI! can benefit from this extraordinary Internet business visionary.
SBI! has a no-risk, 30-day money back guarantee. It's a risk-free
decision that you can make with confidence and peace of mind. See more
Helpful continuative information